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Partner with BikeHero around safer e-bike riding

BikeHero works with brands and partners who want to support practical safety education for families, young riders, schools, and local riding communities.

Contact partnershipsLearn about BikeHero

Partnership fit

  • 01Safety-aligned partnerships
  • 02Family and teen rider audience
  • 03Education-first context
  • 04Brand fit review before placement

How fit is assessed

Safety value and audience fit come before placement or reach.

01

Partnership fit matters

BikeHero is a safety education product, so advertising and partnerships need to fit the context. The strongest opportunities support responsible riding, useful gear, family confidence, or community safety.

02

How to start a conversation

Share your organization, campaign goals, audience, timing, and why the partnership would be useful to BikeHero riders or families. The team can then review fit and next steps.

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Explore BikeHero

Understand the product, its learning model, and the plans available to riders and families.

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Advertising formats built for impact

Review possible formats in the context of BikeHero's safety learning. Availability, scope, timing, and reporting are confirmed before any placement is agreed.

  1. Sponsored Content Modules

    Native integration within educational content that feels organic and valuable.

    • Example: "Gear Guide powered by [Your Brand]"
    • Clearly labelled sponsorship
    • Reviewed for audience suitability
    • Educational context first

  2. Parent Newsletter Sponsorship

    Dedicated placement in our monthly parent newsletter.

    • Proposed monthly placement
    • Audience and timing confirmed before booking
    • Editorial review required
    • No access to recipient data

  3. Safety Games Integration

    Brand presence in our popular gamified safety content.

    • Example: "Helmet Safety Challenge by [Brand]"
    • Subject to product and safety review
    • No interruption of core training
    • Scope agreed before production

  4. Premium Placements

    High-visibility positioning across the platform.

    • Availability confirmed before booking
    • Placement described in writing
    • No implied BikeHero endorsement
    • Reviewed for audience fit

  5. Event Partnerships

    Co-branded safety workshops and community programs.

    • Proposed school or community programs
    • Audience and venue review
    • Clear partner identification
    • Scope and responsibilities agreed first

Need a custom solution? We're flexible.

Let's discuss what works best for your brand and objectives.

Product context. Review first.

These are the product constraints a partnership must respect before a placement can be considered.

  1. Learning context

    Partnerships would appear beside practical e-bike safety education, so relevance and clarity matter.

    Basis: BikeHero learning modules and safety games

  2. Young audience

    BikeHero serves young riders and the adults who support them, with age and account safeguards built into access.

    Basis: BikeHero registration and family account flows

  3. Review before placement

    Proposed content must be checked for audience fit, educational value, and clear sponsorship labelling.

    Basis: BikeHero partnership standards

A partnership must support the learning context

BikeHero is an interactive safety-learning product for young Australian e-bike riders and the adults who support them. That product role—not an unsupported outcome claim—sets the standard for partnership fit.

From enquiry to approved placement

A partnership moves forward only after fit, scope, timing, and creative have been reviewed together.

  1. 01 · Step 1

    Enquiry

    Share the brand, audience, timing, and campaign goal.

  2. 02 · Step 2

    Fit review

    BikeHero checks audience, content, and safety alignment.

  3. 03 · Step 3

    Placement plan

    Both sides confirm format, scope, timing, and reporting.

  4. 04 · Step 4

    Approval and launch

    Creative is approved before any agreed placement goes live.

No placement is automatic

Commercial terms and availability are confirmed only after the fit review.

Your brand. Our standards. Zero compromise.

BikeHero reviews proposed partnerships against the needs of young riders, families, and the learning experience.

Evidence before claims

Partnership material must be supportable, age-appropriate, and clearly labelled.

Reviewed before any placement is agreed

Review standards

Every partnership is checked against these four operating rules before placement is discussed.

Editorial Independence

  • All sponsored content clearly labeled
  • Must align with educational mission
  • BikeHero reserves final content approval
  • No misleading or exaggerated claims

Audience Protection

  • Designed around BikeHero privacy and consent requirements
  • Riders aged 11-17, with age-appropriate account safeguards
  • No advertiser access to names or personal account data
  • Aggregate reporting must be agreed before launch

Brand Alignment

  • We partner with: Safety, education, youth brands
  • We accept: E-bikes, gear, insurance, education
  • We don't accept: Alcohol, gambling, politics, adult content
  • Comprehensive brand vetting process

Content Standards

  • All ads reviewed by safety team
  • Must be age-appropriate for riders aged 11-17
  • Educational value prioritized
  • Positive messaging only

Common questions

Questions about our brand safety policies? Our team is happy to discuss our standards and approval process in detail.

Interested in advertising or sponsorship?

Get in touch for custom pricing and partnership options tailored to your brand.

Or email us directly:
p*rtn*rsh*p***@b*k*h*r*.**

Let's build something great together

Tell us about your brand and objectives. The partnerships team will review the fit and reply by email.

Or email us directly:
p*rtn*rsh*p***@b*k*h*r*.**
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